Slipstream: Employers and Brands Use Gaming to Gauge Engagement

International Herald Tribune Saturday 4th February, 2012

FOR the last few weeks, Kenneth Brown has reigned over Samsung Nation, an online loyalty program that offers virtual rewards to consumers who talk up Samsung, the electronics giant.

In the three months since the program was introduced, Mr Brown, owner of Atlantic Detail Service, a steel detailing business in Athol, Mass., has racked up more than 4.5 million points, often placing him atop the site's leader board.

Along the way, he has earned a virtual "Twitterati" badge - a turquoise circle - for posting dozens of links to

Samsung.com on his Twitter account. He's nabbed a virtual "Connoisseur" award for his frequent comments on the Samsung site.

Read more

Share this article:
  • Google
  • Twitter
  • Facebook
  • LinkedIn
Back to Las Vegas Herald

Comments

  • No comments yet for this story

    • Have your say

    • CAPTCHA Image

    • By submitting your comment you agree to our terms and conditions

    Featured Story

    Google's robot cars pass driving test in US

    Google's autonomous cars, also known as robotic or informally as driverless or self-driving, have passed their first driving test in Nevada, which included a trip along the famous Las Vegas ...

    Record Your Vote

    Do you agree with U.S. President Barack Obama's support for gay marriage?

    View results

    On Facebook

    Making the news

    Four days ago marked two decades since Ratko Mladic became the commander of the main staff of the army of Republika Srpska - the VRS. On that day, Mladic began his full participation in a criminal endeavour that was already in progress. On that day, he assumed the mantle of realising through military might the criminal goals of ethnically cleansing much of Bosnia. On that day he commenced his direct involvement in serious international crimes.

    Dermot Groome

    The prosecuting counsel of the War Crimes tribunal convened to hear charges against Gen. Ratko Mladic was making his opening comments at the hearing.